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<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Fri, 17 Feb 2012 10:38:25 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Ivan Pols Portfolio News</title><subtitle>News</subtitle><id>http://www.truthandspectacle.com/news/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.truthandspectacle.com/news/"/><link rel="self" type="application/atom+xml" href="http://www.truthandspectacle.com/news/atom.xml"/><updated>2012-01-09T13:59:35Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.81 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Philips Worldwide Account Comes To Ogilvy</title><category term="Ogilvy"/><category term="Press"/><category term="Work"/><category term="philips"/><category term="pitch"/><id>http://www.truthandspectacle.com/news/2011/12/22/philips-worldwide-account-comes-to-ogilvy.html</id><link rel="alternate" type="text/html" href="http://www.truthandspectacle.com/news/2011/12/22/philips-worldwide-account-comes-to-ogilvy.html"/><author><name>Ivan</name></author><published>2011-12-22T13:58:25Z</published><updated>2011-12-22T13:58:25Z</updated><content type="html" xml:lang="en-CA"><![CDATA[<p>It has been a hard year of pitching at Ogilvy London and none was bigger or more prestigious than the Philips pitch that happened over the backend of 2011. It's no understatement to say that this took a staggering amount of effort to be a contender, let alone win. I was lucky to enough to be a very small part of a very committed team from offices &nbsp;round the world who have done themselves proud. <a class="offsite-link-inline" href="http://adage.com/article/agency-news/ogilvy-wins-global-philips-creative/231538/">You can read what AdAge have to say about it here</a>. I think a few industry people will be surprised by this result, it's not something you'd expect from Ogilvy. Except it's not your dad's Ogilvy anymore.</p>]]></content></entry><entry><title>November &amp; Matisse</title><category term="Personal"/><category term="matisse"/><id>http://www.truthandspectacle.com/news/2011/11/9/november-matisse.html</id><link rel="alternate" type="text/html" href="http://www.truthandspectacle.com/news/2011/11/9/november-matisse.html"/><author><name>Ivan</name></author><published>2011-11-09T16:03:34Z</published><updated>2011-11-09T16:03:34Z</updated><content type="html" xml:lang="en-CA"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.truthandspectacle.com/storage/retry-images/Figure aux bandeaux.jpeg?__SQUARESPACE_CACHEVERSION=1320857043159" alt="" /></span><span class="thumbnail-caption" style="width: 534px;">Matisse - from the Metropolitan Museum site</span></span></p>
<p>It's coming up for only 2 years in London yet it feels like a lifetime ago that I left Canada to do some work on this side of the pond. Ogilvy London is a very different place from when I started, so progress is being made. The conversations are quite different even though frustration abounds. That's advertising. The system is built from, and in, chaos. Which is lovely.</p>
<p>Recently I've been thinking about brand restarts, staffing up and art. Not always in that order, and sometimes not at all. Visit <a href="http://www.metmuseum.org/">The Met</a> and <a href="http://arttattler.com/">Art Tattler</a>, they're a welcome breath of fresh air and brain food. And I'm very keen on the Gerhard Richter <a href="http://www.tate.org.uk/modern/">exhibition at the Tate</a>.</p>
<p>The world is being shaken this year. I might as well shake with it.</p>]]></content></entry><entry><title>Inspiration for Truth &amp; Spectacle</title><category term="Personal"/><category term="inspiration"/><id>http://www.truthandspectacle.com/news/2011/8/14/inspiration-for-truth-spectacle.html</id><link rel="alternate" type="text/html" href="http://www.truthandspectacle.com/news/2011/8/14/inspiration-for-truth-spectacle.html"/><author><name>Ivan</name></author><published>2011-08-14T21:03:06Z</published><updated>2011-08-14T21:03:06Z</updated><content type="html" xml:lang="en-CA"><![CDATA[<p><iframe width="560" height="349" src="http://www.youtube.com/embed/zwgWlJZhUo0" frameborder="0" allowfullscreen></iframe></p>
<p><em>Truth &amp; Spectacle&nbsp;</em>comes from an interview I saw with&nbsp;<a title="Youtube clip of the interview" href="http://www.youtube.com/watch?v=zwgWlJZhUo0" target="_blank">Tony Kaye, the director, talking about Stanley Kubrick</a>. He describes Kubrick&rsquo;s films as being filled with spectacle and truth. &ldquo;<em>Spectacle and truth are the two most important things in film making. It doesn&rsquo;t matter how ridiculous the story, or how implausible the scene, if it has truth and it has a special look, it will infiltrate into your audience.</em>&rdquo; Sounds like good advertising.</p>]]></content></entry><entry><title>Dove Body Language App</title><category term="Work"/><category term="app"/><category term="body language"/><category term="facebook"/><category term="integrated campaign"/><id>http://www.truthandspectacle.com/news/2011/6/4/dove-body-language-app.html</id><link rel="alternate" type="text/html" href="http://www.truthandspectacle.com/news/2011/6/4/dove-body-language-app.html"/><author><name>Ivan</name></author><published>2011-06-04T15:16:52Z</published><updated>2011-06-04T15:16:52Z</updated><content type="html" xml:lang="en-CA"><![CDATA[<p>The first of my Dove integrated campaigns has now gone live in some countries. This campaign has all the usuals, TV/Print/Digital/In-Store/Social and took the team over a year to create.&nbsp;Here is the link to the best bit, the&nbsp;<a href="http://apps.facebook.com/dovebodylanguage/">Body Language message app</a>&nbsp;on Facebook.&nbsp;</p>
<p>Here's some press:<br /><a class="offsite-link-inline" href="http://www.campaignlive.co.uk/news/1073585/Unilever-launches-Dove-Hand---Body-campaign/" target="_blank">Brand Republic&nbsp;<br />Campaign&nbsp;</a></p>
<p>ps. This campaign picked up a Silver and Gold and the 2011 DMA's. Which was nice.</p>]]></content></entry><entry><title>Hellmann's Wins A Grand Prix At Cassies</title><category term="Awards"/><category term="cassies"/><category term="hellmann's"/><id>http://www.truthandspectacle.com/news/2011/1/26/hellmanns-wins-a-grand-prix-at-cassies.html</id><link rel="alternate" type="text/html" href="http://www.truthandspectacle.com/news/2011/1/26/hellmanns-wins-a-grand-prix-at-cassies.html"/><author><name>Ivan</name></author><published>2011-01-26T11:41:13Z</published><updated>2011-01-26T11:41:13Z</updated><content type="html" xml:lang="en-CA"><![CDATA[<p>It's remarkaby pleasant to find out that a project I spent two years on is still going strong a year later. The <a href="http://www.truthandspectacle.com/portfolio/2009/8/16/hellmanns-real-food-movement.html">Hellmann's Eat Real</a> (<em><a href="http://www.truthandspectacle.com/portfolio/2007/8/15/hellmanns-urban-gardens.html">see the earlier work here</a></em>) campaign picked up two Gold <a href="http://cassies.ca/winners/2011Winners/winners.html">Cassies</a>, for Best Integrated and Sustained Growth, on the 24th of January in Toronto. The campaign also picked up the big prize of the night winning Grand Prix for Ogilvy Toronto. Congratulations to everyone.</p>]]></content></entry><entry><title>Global Timelines</title><category term="Dove"/><category term="Work"/><id>http://www.truthandspectacle.com/news/2010/9/22/global-timelines.html</id><link rel="alternate" type="text/html" href="http://www.truthandspectacle.com/news/2010/9/22/global-timelines.html"/><author><name>Ivan</name></author><published>2010-09-22T09:53:17Z</published><updated>2010-09-22T09:53:17Z</updated><content type="html" xml:lang="en-CA"><![CDATA[<p>While we've been working hard, there's very little that's gone live since it's all for 2011 and 2012. Therefore my portfolio sits quietly gathering digital dust. Which is a pity since this portfolio was designed to be constantly updated and dynamic and full of content...</p>
<p>It's coming. Trust me. There's a mountain of work.</p>]]></content></entry><entry><title>London</title><category term="Personal"/><category term="london"/><id>http://www.truthandspectacle.com/news/2010/6/4/london.html</id><link rel="alternate" type="text/html" href="http://www.truthandspectacle.com/news/2010/6/4/london.html"/><author><name>Ivan</name></author><published>2010-06-04T11:30:19Z</published><updated>2010-06-04T11:30:19Z</updated><content type="html" xml:lang="en-CA"><![CDATA[<p>I'm nearly 5 months into my London stint and still alive. My portfolio is a bit quiet, but I'm not. Gimme time.</p>]]></content></entry><entry><title>Brand New Title</title><category term="Dove"/><category term="Ogilvy"/><category term="Work"/><id>http://www.truthandspectacle.com/news/2010/1/4/brand-new-title.html</id><link rel="alternate" type="text/html" href="http://www.truthandspectacle.com/news/2010/1/4/brand-new-title.html"/><author><name>Ivan</name></author><published>2010-01-04T18:08:26Z</published><updated>2010-01-04T18:08:26Z</updated><content type="html" xml:lang="en-CA"><![CDATA[<p>From the 1st of January 2010 I have the position of Creative Director Dove Worldwide. I'll be working out of the Ogilvy London office. It promises to be an exciting year.&nbsp;</p>]]></content></entry><entry><title>Hellmann's Gets An Award</title><category term="Awards"/><category term="Digital Marketing Awards"/><id>http://www.truthandspectacle.com/news/2009/11/23/hellmanns-gets-an-award.html</id><link rel="alternate" type="text/html" href="http://www.truthandspectacle.com/news/2009/11/23/hellmanns-gets-an-award.html"/><author><name>Ivan</name></author><published>2009-11-23T16:48:59Z</published><updated>2009-11-23T16:48:59Z</updated><content type="html" xml:lang="en-CA"><![CDATA[<p>The <a href="http://www.truthandspectacle.com/portfolio/2009/8/16/hellmanns-real-food-movement.html">Hellmann's "Family Dinner"</a> web film picked up a Silver for Online Film at the <a class="offsite-link-inline" href="http://www.marketingmag.ca/dma/index.html" target="_blank">Digital Marketing Awards</a>, as well as a Craft Award for Design. Well done to the <a class="offsite-link-inline" href="http://www.crushinc.com/" target="_blank">Crush</a> team and Siobhan, this may be a first for this <a class="offsite-link-inline" href="http://realfoodmovement.ca" target="_blank">brand</a>.</p>]]></content></entry><entry><title>Diamond Shreddies Makes It Into A TEDtalk</title><category term="Press"/><category term="diamondshreddies TED awards"/><id>http://www.truthandspectacle.com/news/2009/10/16/diamond-shreddies-makes-it-into-a-tedtalk.html</id><link rel="alternate" type="text/html" href="http://www.truthandspectacle.com/news/2009/10/16/diamond-shreddies-makes-it-into-a-tedtalk.html"/><author><name>Ivan</name></author><published>2009-10-16T17:01:37Z</published><updated>2009-10-16T17:01:37Z</updated><content type="html" xml:lang="en-CA"><![CDATA[<p>Rory Sutherland from Ogilvy London does a funny, past-paced talk about perceived value. He manages to squeeze a few seconds of Diamond Shreddies into the chat, as well as a quick biography of the writer, Hunter, as well.</p>
<p><a href="http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html" target="_blank">Watch the talk here at TED.</a></p>
<p>Diamond Shreddies also picked up a Film Bronze at the London International Awards for "<a href="http://www.truthandspectacle.com/portfolio/2008/8/19/shreddies-combo-pack.html">Graph</a>".</p>]]></content></entry></feed>
