In-house Creativity for a Tech Start-Up

Case-Study-Tech-Startup-Header.png

They Are

A tech start-up who are scaling quickly while working across multiple industries.

Their Challenge

Communicate global relevance, consistency and trust to a highly sceptical and conservative client audience of governments, transportation, infrastructure and logistics companies.

All the while under pressure to deliver campaigns, innovate, attract investment and scale the business.

How We Helped

Working very closely with their management and business development team we created a consistent brand story that works across every touch point of the company which has managed client expectations, empowered employees and built trust.

Implemented creative prototypes that enable the company to deliver high quality work while validating which long-term systems, people and structures they should invest in.

Staffed and managed an in-house team for creation of sales assets, video, social, campaigns, events, product assets, and printed materials, which is both time and cost efficient and delivers maximum impact.

You aren’t a start-up, you’re a true company that’s on the acceleration path.
— Investor & client of Tech Start-Up

Results

Higher net value, full in-house product, marketing, production and design capabilities, largest investment round, a full sales pipeline with notable deals concluded, excellent speed to market, and a strategic focus on customer experience.

Project Timeline

Two years and going strong.