The Tech Scale Up

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They Are

A tech start up who scaled up over 350% while working across multiple industries. (Kept anonymous for trade reasons.)

Their Challenge

Communicate global relevance, consistency and trust to a highly sceptical and conservative client audience of automobility, governments, infrastructure and logistics companies.

All while under pressure to deliver ROI, campaigns, innovate new products, attract investment and scale the business.

How We Helped

Working very closely with their management and business development team they’ve created a consistent brand story across every touch point of the company which has managed client expectations, empowered employees and built trust.

We helped them implement an experimentation culture that enables the company to deliver high quality work while validating which long-term systems, people and structures they should invest in.

They have staffed and manage an in-house team for creation of sales assets, video, social, campaigns, events, product assets, and printed materials, which is both time and cost efficient and delivers maximum impact.

Instilled a challenger mindset so that all staff help create a better customer experience.

You aren’t a start-up, you’re a true company that’s on the acceleration path.
— Investor & client of Tech Start Up

Results

Higher net value, largest investment round, full in-house product, marketing, production and design capabilities, a full sales pipeline with notable deals concluded, excellent speed to market, and a strategic focus on customer experience.

Project Timeline

Two years and going strong.