⚔ When Stanley Kubrick was directing Spartacus, he said, "You can't make a spectacle movie and not have a battle scene in it."
Kubrick was referring to the fact that he’d inherited a film script that had missed the point completely. It’s a film about a slave army who battled the Roman army for their freedom, and there was no battle scene!
It’s human nature to become blind to a story when we’re working very hard to produce it day in and day out. For most of us, we’re telling stories about the organisations we work with and those can too easily become pointless.
I think speed and efficiency are key but generally easier to do since you’re basically removing obstacles to help water run downhill faster.
Spectacle needs more. It doesn’t matter whether you design vacuum cleaners or brief in sales videos, every now and then you should ask yourself the question,