MegaPops talk about their brand, the ad industry, and their passion for creating a difference

MegaPops are Megan Egan & Poppy Cumming-Spain, a creative team working at Creature London. They’re recent grads of SCA 2.0 and have pretty much launched themselves into the industry on a rocket fuelled with positive energy.

“Live in neon, not beige.” - Meg

MegaPops are Megan Egan & Poppy Cumming-Spain, a creative team working at Creature London. They’re recent grads of SCA 2.0 and have pretty much launched themselves into the industry on a rocket fuelled with positive energy. Alex met them while mentoring at SCA and was struck by their charisma, honesty and wonderful work.

We met them in Shoreditch in early May and talked about how they built their team brand, MegaPops, the work they rate and how they pursue truth. They also shared their opinions about the state of “purpose advertising” and the value of doing real things rather than talking about them. It’s a refreshing perspective from smart people whom we hope go far.

Update 2019: Meg & Pops broke up :(

We suggest you also look at Meg’s personal portfolio of illustration, street art and photography. She’s a talent.

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Katharina Wittgens uncovers the truth about fluffy towels, eye implants and brand purpose

Katharina is a Business Psychologist and chatted to Alex about the difference between truth and purpose, the importance of getting your values right from the beginning, the facts about fluffy towels in travel plans, and eye implants.

Katharina is a Business Psychologist and the Managing Director at InnovationBubble. She chatted to Alex about the difference between truth and purpose, the importance of getting your values right from the beginning, how fluffy towels effect your travel plans, and eye implants.

The InnovationBubble are a business consultancy who use behavioural science to understand how organisations and brands really work.

She’s advised companies like Virgin Atlantic, Beauty Pie and Habito on finding the hidden psychological influences that affect their business strategies.


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Jonathan McKay from Girl Effect talks about using brands to create a better world

Jonathan McKay joins Ivan Pols and Alex Mecklenburg to discuss how Girl Effect use brands to improve the lives of girls around the world, and the role of truth and spectacle in reaching them.

Jonathan McKay joins Ivan Pols and Alex Mecklenburg to discuss how Girl Effect use brands to improve the lives of girls around the world, and the role of truth and spectacle in reaching them.

Jonathan is the Senior Director of Create at Girl Effect, who were founded by the Nike Foundation in 2004, and today are an independent creative non-profit working from nine global locations and active in over 50 countries.

Apologies for the patchy sound quality. We’re still enthusiastic podcast amateurs. But in the spirit of getting an MVP done, we thought we’d share it.


Visit Girl Effect for more detail about their work.

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Silas Amos talks about cheering the world up with ink, remixing design, brand truths and lies

Silas Amos joins Ivan Pols and Alex Mecklenburg to discuss truth and spectacle in design.

Silas Amos joins Ivan Pols and Alex Mecklenburg to discuss his ideas and experiences about truth and spectacle in design.

Silas is a designer and design strategist who has worked with Budweiser, HP, Eve Sleep, and Unilever. He does some wonderful collaborations with artists like Sir Peter Blake and the Yarza Twins.

Apologies for the patchy sound quality. We’re still enthusiastic podcast amateurs. But in the spirit of getting an MVP done, we thought we’d share it.


See more work at silasamos.com.

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