Welcome to Truth & Spectacle


The complexity of great customer experience boils down to this:
Be true to yourself and express it beautifully.

That’s why we founded Truth & Spectacle.

We help you discover the truth that’s at the heart of your organisation so you can express it beautifully through your products, services, stories and behaviours.


Don’t know how to start improving?

Are you great at making your product, or delivering a service, but the other aspects of your customer experience aren’t working hard enough?

We help you translate the truth of your organisation into a full customer experience.


Want to get back to being simple and fast?

Did your team used to be full of ideas to solve every challenge that came their way, but now everything seems like a painful process?

We help your business build a dynamic experimentation culture.


Need to find ways to innovate?

Are you worried about changes in the industry and your organisation’s resilience?

We help you develop and run pilots and experiments while you do business as usual.