FAQs about values, brands, marketing, workshops and Truth & Spectacle

  • It’s based on a story about the director, Stanley Kubrick while he was filming Spartacus. He said that every great film needs two things: Truth, something that appeals to our hearts, and Spectacle, the film must reach out from the screen and grab the viewers by the throat.

    That’s what every organisation needs: A great story well told.

  • We usually need two weeks to work with our client to organise the event, choose the participants, do the research required, and give your team enough time to prepare.

  • A brand is what people think about your organisation. A brand strategy helps you create the experience you want them to have. It usually has five parts: The Mission, Values, Core Story, Ideal Brand Experience and Mottos & Slogans.

    We tailor our workshop and final document to match the language your organisation is familiar with.